The Travel & Hospitality Industry is facing an unprecedented challenge caused by COVID-19. For us, like everywhere else in the hospitality industry, the time has stopped. Everyone is looking for old and new solutions to help the tourism sector recover from the devastating consequences of the pandemic. In response to the crisis, we have created the #together platform to kickstart recovery efforts and help hundreds of Adjara Group’s family members who are struggling in the wake of COVID-19.
Over the past ten years, Adjara Group has created spaces that hold a special place in your heart, our dear guests. Together with our fantastic team, we never really stopped bringing people together – be it for an unforgettable stay, delicious food, handcrafted cocktail, or a friendly get-together. However, since the outbreak of #COVID-19, all our spaces have been temporarily closed, putting more than 2500 employees on hold. We want to do what we can to help them navigate through these challenging times, and with a joint effort and global solidarity, we will get through this.
We have created the #together platform where everyone can contribute by buying future Hotel Stays, Food & Beverage vouchers, and other unique experiences that Adjara Group Team has created all along.
Part of the money will go to the 1anoba Fund – a non-profit organization that provides food and medication to most vulnerable communities in Georgia. 1anoba was created in response to COVID-19 by Valeri Chekheria – CEO of Adjara Group, Nino Zambakhidze – Chairwoman of Georgian Farmers Association and Sandro Kandelaki – business accelerator Sparks.